There have been recent developments with both Penguin and Panda geared up for a refresh. Penguin is set to run continuously in months to come with a Panda update coming shortly. With these updates happening soon, why don’t we have a quick overview of what we know so far?
The Panda update was first introduced in February 2011 as a search filter to stop sites with poor quality content reaching top positions on Google searches. At the time this hit sites hard, affecting up to 12% of search results. Initially, it was found that news websites and social networking site rankings improved, whereas sites solely for advertising significantly suffered on search rankings.
There have been many Panda updates since then with the latest, Panda 4.1, in September 2014. This update was beneficial for small to medium sites with high quality content as new signals helped Panda identify low quality content more precisely.
The Penguin update was launched in April 2012 to stop sites using black hat SEO techniques involving link manipulation, such as irrelevant links, as well as key word stuffing in articles. These techniques were formerly used to improve search rankings, however the Penguin Update penalised those who used these methods. This affected approximately 3% of search queries in English and therefore sites took a crash, forcing them to change their techniques. Since then there has been regular updates, refreshing the algorithm with slight changes affecting 1% of sites.
Both Panda and Penguin have hit sites hard over the past few years with algorithms forcing sites to use high quality content and produce links organically rather than through black hat techniques. Many sites have changed to meet these new updates and have been higher on search rankings because of their changes.
With Panda and Penguin updates, we are predicting the algorithms to change, penalising sites that don’t meet their requirements. However, this could also potentially give sites a chance to recover from previous updates.
If you would like any help or advice about the Penguin or Panda updates, or would like any other help with search engine optimisation, then talk to somebody at Search Marketing Group today.