Founded in January 2009, the Search Marketing Group has gone from strength to strength, providing ethical Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) solutions to a diverse and growing portfolio of clients. Due to a high rate of acquisition of new clients within London, and the complexity of some of the campaigns the need for a central London office became the next logical step in the growth of our company. Launched in August 2011, SMG’s London office will enable the company to effectively and efficiently service its existing portfolio and add to its distinguished list of clientele.
SMG’s London office is based within the Business Design Centre in Angel Islington. This location provides an excellent base for a company which believes in building consultative, long-term partnerships with clients.
This personal, tailored approach is integral to our success as it enables our account managers to plan a client’s campaign, discuss monthly reports and run though detailed analytics.
When executed effectively, a Search Marketing Campaign is a most effective route to market. This is due to the fact that for the first time, businesses are able to employ a method of marketing which can be fully tracked and is specifically targeted. Through our detailed analytical knowledge, SMG are able to calculate the ‘cost per acquisition’ of sale and advise the client on how to reduce this cost and therefore increasing the efficiency of a marketing campaign and the profit derived therefrom.
The success of SMG is completely dependent on the success of our clients. The fact that SMG boasts a phenomenal client retention rate is testament to how much we value our partnerships with our clients.
Our Core skills include, but are not limited to:
- SEM and SEO (including Pay Per Click Management)
- Premium website design and development
- Conversion rate optimisation
- Detailed analytics installation and interrogation
- Usability audits and consultation
The creation of successful and mutually beneficial partnerships with clients has proved to be one of SMG’s best indirect marketing tools as we now acquire many clients through personal recommendations. Many of our clients have experienced a change in fortune and an upturn in revenue as a direct result of our work, and would not hesitate to recommend our services to peers. Working with a company with a proven track record of success such as SMG is a great way to ensure that the desired results of the campaign are achieved.